I learned Reddit marketing by selling keyboards to the pickiest community on the internet.
Fourteen years on Reddit. Nine years marketing on it. Five years running ads full-time. Undecided Agency exists because I watched a hundred brands walk into communities I love, get eaten alive, and conclude "Reddit doesn't work" -
when the only thing that didn't work was their playbook.
No ad budget. No agency.
Just the room.
Nine years ago I started selling vintage keyboards in Reddit's hardware communities. If you know those communities, you know what that means: the most opinionated, detail-obsessed, marketing-allergic buyers on the internet. You can't advertise at them. You can't hype them. The only thing that works is knowing the room — the tone, the running jokes, the things that get you respected and the things that get you torn apart.
With zero ad spend, that knowledge sold keyboards. And it taught me something that became the foundation of this agency: redditors buy plenty - they just refuse to buy from tourists.
When I moved into paid ads five years ago, I watched the same lesson play out with budgets attached. Brands would import their Meta creative, target the biggest name-match subreddit, get ignored or ratio'd, check their last-click dashboard, see nothing — and quit. Then I'd look at the same accounts and see branded search climbing every time Reddit spend ran. The sales were there. The dashboard just credited them to Google.
That's the double realization Undecided is built on: Reddit punishes outsiders, and it hides its wins from your analytics. Fix both, and you have the most underpriced acquisition channel in consumer tech.
So I went all-in on one platform. Not "we also do Reddit." Reddit only - for consumer tech and gaming brands, because those are the communities I've lived in for fourteen years, and because nowhere else on the internet do buyers research tech purchases as hard as they do in a Reddit thread.
15+
Years on Reddit
A user first. The culture, the humor, the BS detector - lived, not studied.
9
Years marketing on it
Started with vintage keyboards and zero budget. Organic-first, community-first - the hard way.
Reddit Agency Partner
Direct platform access, beta features, and support most advertisers never see.
The principles behind every engagement.
▲ Honesty over hype
"Don't do this yet" is a legitimate deliverable. If Reddit isn't right for your brand, the Game Plan will say so — that's what the money-back guarantee is for.
▲ Transparent pricing
Every number is public: $599 for strategy, from $2,000/mo for management, monthly contracts, no lock-in. What's on the website is what's on the call.
▲ Measurement past last-click
We report through three lenses — pixel, post-purchase surveys, branded-search lift — so Reddit's real contribution shows up in your data, not just our word.
▲ Founder on every account
No account managers, no juniors learning on your budget. We keep the client list small enough that the person with 14 years of fluency does the work.
Start free. Climb when it makes sense.
Ilija Stojkovski
It didn’t take long to find Davis, the guy who literally wrote the e-book on Reddit marketing. Working with him felt less like hiring a contractor and more like collaborating with a friend who deeply understands how the channel works.
Whether it’s organic traction, paid ads, or community positioning, Davis just gets it. If you’re serious about using Reddit to generate leads or test new ideas, he’s the person you want guiding you. Ten out of ten.
CRO @ HeyReach