How Much Do Reddit Ads Cost? CPC, CPM & Minimum Budget (2026)
Updated: Oct 13
Reddit ads have a $5 per day minimum for each ad group. Beyond that, you set the budget. Third-party 2026 benchmarks put most Reddit clicks between about $0.10 and $2.00, and most CPMs (cost per 1,000 views) between about $2 and $10, depending on audience and industry. But the number that matters is what you pay per customer, and that depends far more on setup than on the price of a click.
What is the minimum budget for Reddit ads?
$5 per day for each ad group in a standard campaign. The minimum applies per ad group, not per campaign, so testing 4 audiences means at least $20 a day. More on why that matters in Reddit Ads limitations.
$5 a day is enough to launch, not enough to learn fast. Each ad group needs enough clicks to show you which communities and messages actually convert.
How much does a Reddit ad click cost (CPC)?
Reddit doesn't publish average prices, but it does set minimum bids: $0.10 per click, and $3.50 per 1,000 views when you pay by views, as reported by PPC Land. Published 2026 benchmarks from ad tools and agencies put what advertisers actually pay in these rough ranges:
Audience | Typical CPC | Typical CPM |
|---|---|---|
Most consumer products | $0.10 to $0.80 | $2 to $6 |
B2B, tech and SaaS | $0.50 to $2.00 | $3 to $10 |
Financial services | Higher than average | $4 to $8 |
Treat these as a starting point, not a promise. On Reddit, a very cheap click and an expensive one can both be normal for the same product, depending on which subreddit you target.
What pricing models do Reddit ads use?
Cost per click (CPC): you pay when someone clicks. Common for traffic campaigns.
Cost per 1,000 impressions (CPM): you pay for views. Common for awareness campaigns.
Cost per view (CPV): for video ads, you pay when someone watches.
Conversion campaigns: Reddit optimizes for purchases, signups or installs. Clicks usually cost more, but they come from people more likely to act.
What affects the cost of Reddit ads?
Targeting: small, specific communities often cost more per view but get more clicks, which can lower your real cost.
Competition: tech and finance audiences cost more because more advertisers want them.
Objective: conversion campaigns pay more per click than traffic campaigns.
Creative: ads that fit the community get more engagement, and engaging ads win auctions for less.
Season: costs usually rise in Q4, when more advertisers compete for the same people.
What does a Reddit customer actually cost?
Cheap clicks don't mean cheap customers. Three real examples from our case studies:
Signups: a print-on-demand platform's first Reddit campaign had cheap clicks and a $19.67 cost per signup. After switching to the right objective and targeting, clicks got more expensive, and cost per signup dropped to $3.63. See the cost per signup case study.
App installs: Reddit Ads Manager reported a $114 cost per install for one campaign. The app's measurement partner showed the real number was $16.49, because Reddit was only seeing a fraction of installs. See the app installs case study.
Ecommerce: scaling a Reddit Max campaign cut CPM by about 42%, but revenue per day fell 29%. Cheaper traffic, worse buyers. See the Reddit Max scaling case study.
The lesson: judge Reddit by cost per customer in your own data, not by CPC or CPM.
How much should you budget for your first Reddit campaign?
Work backwards from the result you want. If your website turns 2% of visitors into customers, you need about 50 clicks per customer. At a $1 CPC, that's about $50 per customer, before any optimization.
Decide how many audiences you'll test (each is an ad group with a $5 daily minimum).
Budget enough for each ad group to get real clicks within a week or two.
Keep some budget to scale what works, instead of spreading it evenly forever.
Is Reddit advertising cheaper than Facebook?
Often on CPM: third-party benchmarks commonly show Reddit's CPM 30 to 50% below Meta's. On CPC it's roughly even. What matters is which platform gets you customers cheaper for your product. We compare them in Reddit ads vs Facebook, Google and TikTok.
How much does a Reddit ads agency cost?
Agencies usually charge in one of three ways: a monthly management fee, a percentage of ad spend, or a one-time strategy or setup project. Your ad spend is paid to Reddit on top of that.
When comparing agencies, ask what's included (creative, tracking setup, comment replies, reporting) and how they measure results. Our Reddit Ads Game Plan is built to answer those questions for your product before you commit.
Want a team to manage your budget for you? See our Done-For-You Reddit ads management.
Reddit ads cost: FAQ
Is $5 a day enough for Reddit ads?
It's enough to launch one ad group, but usually too little to learn quickly. Most advertisers test several audiences at once, which multiplies the minimum.
Why is my Reddit CPC so high?
Common reasons are a competitive audience (like tech or finance), a conversion objective, very narrow targeting, or creative that doesn't fit the community. Check CPC by subreddit before changing anything.
Do Reddit ads cost more in Q4?
Usually, yes. More advertisers compete for the same audiences before the holidays, which pushes auction prices up.
Are Reddit ads worth the cost?
For niche, research-heavy and community-driven products, often yes, if you measure real customers and not just clicks. See are Reddit ads worth it.
About the author
Written by Dāvis Lejnieks, CEO of Undecided Agency and a Redditor for 15+ years. He plans and runs Reddit ad campaigns for DTC, gaming and app brands, and shares what the data shows here.
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Undecided Agency is a Reddit ads agency for DTC, gaming and app brands. See all our Reddit ads case studies.
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