Feed vs Conversation Placement: Which Reddit Ad Placement Should You Use?
Reddit has two ad placements: the feed and conversation pages. Feed ads show while people browse Home, Popular and community feeds. Conversation ads show on the page where someone reads a post and its comments. For cold audiences, we use feed only. Conversation placements bring cheap clicks that are often accidental, so we use them only when we want cheap awareness, with creative made for them.
Both placements work with every ad type. Placement decides where your ad shows, not what it looks like. Definitions checked against Reddit's Ad Unit Specifications in October 2026.
What's the difference between feed and conversation placements?
Feed | Conversation | |
|---|---|---|
Where it shows | Home, Popular and community feeds | The page where someone reads a post and its comments |
Mindset | Browsing | Reading and researching |
Clicks | More intentional and engaging | Often accidental, low intent |
Cost | More expensive | Cheaper |
Creative space | Room for full-size creative and a longer headline | Smaller; thumbnails matter |
Our use | Cold audiences, always | Cheap awareness, with creative made for it |
Why do we use feed only for cold audiences?
Better clicks. In our experience, feed placement brings about 50% more quality traffic and fewer accidental clicks.
More room. Feed costs more, but your creative can show full size and your headline can be longer.
It pairs with community targeting. Feed gives you the engaging, scroll-stopping placement, and community targeting gives you the precise audience. See Reddit ads targeting explained.
When does conversation placement make sense?
When people are reading and researching, and you want cheap awareness. In our experience, it works best with keyword targeting, creative built for the smaller space, and a goal of reach, not clicks. Don't judge it by click cost.
The risky combination is conversation placement with the traffic objective: you pay for clicks, and many are accidental. In our data, 39% of the 5,824 ads combine the two. See The most common Reddit ads mistakes and Reddit campaign objectives.
How do you set placements in Ads Manager?
In your ad group, find the Placements section.
Choose Manual placements, not Auto placements.
Tick Feed and untick Conversations.
Check the ad preview, since feed ads can look different in card and compact view.
How should creative differ by placement?
Feed: use full-size creative at 4:5 or 4:3, and a headline that stops the scroll.
Conversation: ads show smaller, and Reddit uses the thumbnail for image ads in this placement and in compact view, so check how your thumbnail looks.
Don't reuse one creative everywhere. In our experience, most advertisers make badly sized creative for conversation placements, and the money is wasted.
Sizes are in our Reddit ad types explained.
Reddit ad placements: FAQ
What are the Reddit ad placements?
Feed (Home, Popular and community feeds) and conversation (the page where someone reads a post and its comments).
Should you use feed or conversation placement?
Feed for cold audiences. Conversation only for cheap awareness, with creative made for it.
Why are conversation placement clicks often accidental?
People are reading a thread, and ads between comments get tapped by mistake. In our experience, intent is low.
Is feed placement more expensive?
Yes, but in our experience it brings about 50% more quality traffic and fewer accidental clicks.
Do placements work with all ad types?
Yes. Both feed and conversation work with every ad type.
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About the author
Written by Dāvis Lejnieks, CEO of Undecided Agency and a Redditor for 15+ years. He plans and runs Reddit ad campaigns for DTC, gaming and app brands, and shares what the data shows here.
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