Should You Hire a Reddit Ads Agency or Run Reddit Ads Yourself?
Hire a Reddit ads agency when you can't track results, when you want to scale, or when nobody on your team has time for Reddit-native creative and comments. Run Reddit ads yourself when your tracking works, you can test for about 3 months, and someone can answer comments every day. Here's a quick test to decide.
Should you hire a Reddit ads agency? A quick test
Count how many of these are true for you:
Your tracking works: pixel, Conversions API or an MMP, plus UTM links.
You can spend about $6,000 over 3 months ($2,000 a month) on a proper test.
Someone can make ads that look like Reddit posts.
Someone can reply to comments within a day.
You can wait about 3 months before deciding whether Reddit works.
Four or five yes answers: run Reddit ads yourself. Two or three: get a plan first, then run it. Zero or one: get help, or wait until you're ready.
When does hiring an agency make sense?
You can't see results. Reddit often looks weaker in its own dashboard than in your sales data. See the Reddit ads attribution gap.
You want to scale. Pushing budgets too fast breaks results. See our Reddit Max scaling case study.
You tried and it didn't work. In our experience, most failed Reddit campaigns are setup problems: the wrong objective, broken tracking or targeting that's too broad.
A launch date is close, and you can't afford slow learning.
What does a Reddit ads agency actually do?
Finds the communities where your buyers talk and builds a targeting map.
Sets up tracking and checks it against your own data.
Picks the right objective and campaign structure.
Writes Reddit-native creative and tests it.
Replies to comments on your ads.
Reports on sales, sign-ups or installs, not only clicks.
How much does a Reddit ads agency cost?
Agencies usually charge a monthly fee, a percentage of ad spend, or a one-time project. Your ad spend goes to Reddit on top. With us, you can start with a one-time Reddit Ads Game Plan ($599) and run it yourself, or have us run it with Done-For-You management.
What are the red flags when you hire?
Promises of guaranteed results or cheap clicks.
No case studies with real numbers.
They want your ad account to live in their business, not yours.
Fake accounts, bought upvotes or "get cited by ChatGPT through Reddit" offers. These break Reddit's rules and can hurt your brand.
Comments turned off by default.
Use our 12 questions to ask a Reddit ads agency before you sign. Making games? See Do You Need a Gaming Marketing Agency for Reddit Ads?
Hire a Reddit ads agency or DIY: FAQ
Is it worth hiring a Reddit ads agency?
It's worth it when you can't track results, want to scale, or don't have time for creative and comments. If your setup works and you have the time, running ads yourself is cheaper.
How much does a Reddit ads agency cost?
Usually a monthly fee, a percentage of ad spend, or a one-time project, plus your ad spend. Our Reddit Ads Game Plan is a one-time $599 project.
Can I start myself and hire an agency later?
Yes. Many brands test on their own first. Keep your tracking and ad names tidy, so whoever takes over can read what happened.
About the author
Written by Dāvis Lejnieks, CEO of Undecided Agency and a Redditor for 15+ years. He plans and runs Reddit ad campaigns for DTC, gaming and app brands, and shares what the data shows here.
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Undecided Agency is a Reddit ads agency for DTC, gaming and app brands. Want a plan for your product? Get a Reddit Ads Game Plan.
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