12 Questions to Ask a Reddit Ads Agency Before You Hire (2026)
Updated: Oct 13
Before you hire a Reddit ads agency, ask how they track results, which communities they'd target, what they'll show you after 30 days, and who owns the ad account. The best agencies answer with specifics and real case studies. Here are 12 questions to ask, and what a good answer sounds like.
Questions about results and proof
1. Can you show Reddit ads case studies with real numbers?
Screenshots of likes and clicks aren't proof. You want cost per sale, signup or install.
A good answer: specific numbers, the starting point, what changed, and what didn't work.
2. What results do you measure?
Reddit's dashboard alone often undercounts results.
A good answer: they measure revenue, signups or installs in your own data (Shopify, CRM, measurement partner), not just clicks.
3. What should I expect in the first 30 days?
The first weeks are for testing. Anyone promising instant profit is guessing.
A good answer: a clear testing plan, what they'll learn, and when you'll see first results.
Questions about strategy
4. Which subreddits and audiences would you target for us, and why?
Community targeting is where Reddit wins or loses.
A good answer: a few example communities and a way to test them, not just "broad interests".
5. Which campaign objective would you use?
Traffic campaigns buy cheap clicks. Conversion campaigns find buyers.
A good answer: they match the objective to your goal and explain why.
6. How do you write creative for Reddit?
Ads written for Facebook usually flop on Reddit.
A good answer: different creative for different communities, written in Reddit's tone, and a plan for testing it.
7. How do you handle comments on our ads?
Comments are public and can make or break trust.
A good answer: they keep comments on and reply quickly, with a clear process for questions and criticism.
Questions about tracking
8. How will you set up tracking?
Without proper tracking, Reddit optimizes on half the data.
A good answer: Reddit Pixel plus Conversions API for websites, and a measurement partner for apps. See our Reddit Pixel and Conversions API setup guide.
9. What if our product is on Steam, Skool or a marketplace?
You can't install the Reddit Pixel on sites you don't own.
A good answer: a plan using UTM links, a landing page on your own site, or the platform's own analytics.
Questions about working together
10. Who owns the ad account and the data?
If you leave, you should keep your history.
A good answer: the account is yours, and they work inside it.
11. How often will you report, and what's in the report?
Reports full of impressions and clicks hide what matters.
A good answer: regular reports built around your business results, plus what they're changing next.
12. What's included in your fee, and what costs extra?
Creative, tracking setup and comment management are sometimes extra.
A good answer: a clear list of what's included, with ad spend paid to Reddit separately.
What are the red flags when hiring a Reddit ads agency?
Guaranteed results or guaranteed ROAS
No case studies, or only vanity metrics
They want to own your ad account
They suggest fake accounts or hidden promotion
They never mention tracking
Hiring a Reddit ads agency: FAQ
How much does a Reddit ads agency cost?
Agencies usually charge a monthly fee, a percentage of ad spend, or a one-time strategy project. Ad spend is paid to Reddit on top. See How much do Reddit ads cost?.
Should I hire an agency or run Reddit ads myself?
If you have time to learn and test, you can start yourself. An agency makes sense when you want to skip the expensive learning phase or scale faster.
What's the difference between a Reddit marketing agency and a Reddit ads agency?
Marketing agencies usually focus on organic posting. Ads agencies focus on paid campaigns. See Reddit marketing agency vs Reddit ads agency.
If you want to see how we answer these questions, read about our Done-For-You Reddit ads management.
About the author
Written by Dāvis Lejnieks, CEO of Undecided Agency and a Redditor for 15+ years. He plans and runs Reddit ad campaigns for DTC, gaming and app brands, and shares what the data shows here.
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Undecided Agency is a Reddit ads agency for DTC, gaming and app brands. Want a plan for your product? Get a Reddit Ads Game Plan.
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