How to Set Up a Reddit Brand Profile Before You Advertise
Before you advertise on Reddit, set up a branded profile: a username with your brand name plus "official", 2 to 4 posts on the profile only, a 256 x 256 px profile picture, a short description, 1 or 2 links, and a 1920 x 384 px banner. Your ads run under that profile, and people check it. It takes under an hour, and it makes your brand look real.
Why does your Reddit brand profile matter?
Your ads run from a Reddit profile, and Redditors click through to see who is behind them. A profile with no content looks like a throwaway account. A profile with real content and clear links looks like a brand that means it.
How do you choose a username?
Use your brand name plus "official", like YourBrand-Official. It tells people who you are, and it can sometimes come in handy if Reddit accidentally bans or locks your account.
What should you post on the profile?
Post 2 to 4 images or videos about your product to your profile only, not to any subreddit. The goal is simple: when someone checks your profile, they see real content about your product, not an empty page. Pin those posts to the top of your profile, so they don't get pushed down if you later decide to publish content through the Reddit account.
What details should you add?
Profile item | What to add |
|---|---|
Username | Brand name plus official |
Profile picture | 256 x 256 px (it's displayed round) |
Description | One or two plain sentences about what you do |
Links | 1 or 2: your website or store page first, then your own subreddit or social account |
Banner | 1920 x 384 px |
Posts | 2 to 4 images or videos, on the profile only and pinned |
Should you post in subreddits as the brand?
Be careful. Moderators protect their communities, and many subreddits ban self-promotion. In organic marketing, posting and commenting from a brand account can get you banned, and Redditors quickly call out anything that feels like astroturfing.
Be open about who you are. Never post as a hidden brand account or from fake accounts. It can break advertising laws in the EU and USA, and Reddit's rules.
Start with ads. They introduce you without breaking community rules.
Move into organic slowly, by helping people in the open. See Reddit organic vs paid.
What's your brand profile checklist?
Create the account with a brand-plus-official username.
Post 2 to 4 images or videos to your profile only, and pin them.
Add the profile picture, description and links.
Upload the banner.
Open your profile in a private window and check it as a stranger would.
Reddit brand profile: FAQ
Do you need a Reddit profile to advertise?
Your ads run under a Reddit profile, so yes. It's worth setting it up properly before you spend.
What size should a Reddit profile picture be?
256 x 256 px. Reddit displays it round.
What size should a Reddit banner be?
1920 x 384 px.
What username should a brand use?
Your brand name plus official, like YourBrand-Official.
Should you post in subreddits as your brand?
Be careful. Many communities ban self-promotion. Start with ads, be open about who you are, and never use fake accounts.
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About the author
Written by Dāvis Lejnieks, CEO of Undecided Agency and a Redditor for 15+ years. He plans and runs Reddit ad campaigns for DTC, gaming and app brands, and shares what the data shows here.
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