Reddit Ads Agency Access: How to Share Your Pixel and Ad Account Safely
Reddit ads agency access works through partnerships in Reddit Business Manager. You connect your business with your agency's business, then share only what they need: an ad account, your pixel, your profile, an audience or a credit line. No passwords change hands, and you can remove access any time. Here's how it works and what's coming.
This post is part of our Reddit ads roadmap. Dates are estimates and can shift.
How does Reddit ads agency access work?
Reddit added the Partners page in April 2025. According to Reddit's help center, a business can share:
Ad accounts, with a maximum role you choose.
Pixels, so the partner can use your conversion data in its own ad accounts.
Profiles, so the partner can run ads as your brand.
Credit lines, so the partner can bill your payment method.
Custom audiences: customer lists and engagement retargeting audiences.
How do you set it up?
Ask your agency for its Reddit business ID.
In Business Manager, go to Business > Partners and create a partnership with that ID.
Once they accept, share only the assets they need.
Pick the role for a shared ad account carefully. It can't be changed after you save it.
What are the limits?
A pixel can be shared with up to five partner businesses.
An ad account can be shared with one partner at a time.
A business can have up to 15 partnerships.
Only the owner can rename the pixel or create its Conversions API token, so your agency needs a token from you to send server events.
Pixel sharing across ad accounts in one business doesn't merge conversions, so one sale can show up in more than one account.
How do you remove an agency's access?
Remove one asset, or end the whole partnership. Ending it removes access to everything you shared and stops ads that use those assets. Your campaign data stays.
What's coming next?
Catalog sharing with partners is expected around Q1–Q2 2027. Timing can shift. For now, a product catalog can only be used by the business that owns it.
Reddit ads agency access: FAQ
How do I give my agency access to Reddit Ads?
Create a partnership in Reddit Business Manager under Business > Partners with your agency's business ID, then share the ad account, pixel or profile they need.
Can an agency use my Reddit pixel?
Yes. You can share your pixel with up to five partner businesses, and they can use its conversion data in their own ad accounts. Only you can rename it or create its Conversions API token.
Can I remove my agency's access?
Yes. Remove a single asset or end the partnership. Ads using shared assets stop, and your campaign data stays.
About the author
Written by Dāvis Lejnieks, CEO of Undecided Agency and a Redditor for 15+ years. He plans and runs Reddit ad campaigns for DTC, gaming and app brands, and shares what the data shows here.
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