Reddit Campaign Planner: See What Your Budget Gets You Before You Spend

The Reddit campaign planner estimates reach, impressions and cost before you launch. You enter your goal, budget, dates, audience and ad format, click Generate, and get a forecast. Reddit rolled it out to all advertisers in October 2026. Here's what it shows and how to use it.

This post is part of our Reddit ads roadmap. Dates are estimates and can shift.

What does the Reddit campaign planner show?

• Estimated reach, impressions and cost for the campaign you're planning.

• How steadily your audience has been active on Reddit.

• Short summaries of what people talk about in the communities you picked.

How do you use the campaign planner well?

1. Plan with your real budget and dates, not a wish budget.

2. Try two or three versions, like more communities vs fewer, or image vs video. Compare reach and cost.

3. Read the community summaries. If the topics don't match your product, change the communities before you spend.

4. Check real results after the first week and adjust. The forecast is a starting point.

What can't the planner tell you?

A forecast is an estimate based on past activity. It can't tell you whether your ad is good, and it doesn't promise sales. In our experience, the communities you pick and the ad itself move results more than most settings. The planner helps you skip the obvious mistakes, like a budget too small to reach anyone.

What's next for the planner?

Forecasts for sales and app installs are expected in 2027, along with more help building plans. Timing can shift. Reddit also launched a campaign optimization score and campaign budget optimization at the same time.

Reddit campaign planner: FAQ

What is the Reddit campaign planner?

A tool in Reddit Ads Manager that estimates reach, impressions and cost for a campaign before you launch it.

How accurate is the Reddit campaign planner?

It's an estimate based on past activity on Reddit. Use it to compare options, then check real results after the first week.

Who can use the Reddit campaign planner?

Reddit rolled it out to all advertisers in October 2026.

About the author

Written by Dāvis Lejnieks, CEO of Undecided Agency and a Redditor for 15+ years. He plans and runs Reddit ad campaigns for DTC, gaming and app brands, and shares what the data shows here.

Keep reading

• Reddit Ads Roadmap 2026–2027: Every New Feature, Explained Simply

• How Much Do Reddit Ads Cost? CPC, CPM & Minimum Budget (2026)

• Reddit Ads Campaign Structure: Cold, Remarketing and the 80/20 Budget Split

• Reddit Ads Manager Updates: Campaign Planner, Optimization Score and an AI Assistant

• Reddit Optimization Score: What the 0–100% Campaign Score Means

Undecided Agency is a Reddit ads agency for DTC, gaming and app brands. Want a plan for your product? Get a Reddit Ads Game Plan.